Horse Racing Publications

The problem with most horse racing magazines at the moment, is the fact the target audience is of the older generation. This is very much evident in the design and layout of the magazine covers and the features that lie within them. There is no consideration of the font or the composition, other than a generic tabloid layout which doesn't really stand out.
This is why I am intending on creating a horse racing magazine with more emphasis on younger audiences. The focus on layout, composition, and type within the magazine can make a great amount of difference to the appeal to the audience. It would still probably appeal to the older audiences that already read them, but just make them a little more exciting than the format they currently stand in.

 Racing ahead is a monthly racing magazine.
It uses the same grid layout every month for the cover and insides alike. The fonts on the cover are overused throughout the magazine, and look dated.

An inner page feature from racing ahead.
Standardised tabloid layout. Nothing which really involves you within the magazine. Text flowed throughout columns. Layout is still in the past.
The images throughout are generally constrained to the same placement throughout. The images are also confined to square or rectangular frames.

The Racing Post is one of the more popular racing publications. It follows the frameworks of a newspaper for horse racing. The design of the racing post is better than Racing ahead, but still does not market the sport as it should be portrayed.
The fact that it is in newspaper format could be half the trouble. It faces similar layouts throughout due to the constrictions of the format.