Tuesday, 22 October 2013

Jeremy Leslie

Jeremy Leslie is the founder of MagCulture. An online blog that celebrates the design of magazines.
He has been the art director of many magazines and now focuses on his blog.

http://www.itsnicethat.com/articles/2645-cut-magazine




http://www.itsnicethat.com/articles/2066-which-magazines-would-you-save

What magazine would you see go?

"As Thursday will see the launch of our second printed publication, we thought it apt that our weekly discussion should deal with a subject very much on our minds.
Jeremy Leslie, founder of the fantastic magCulture knows a thing or two about magazines is asking your opinion on an industry in constant flux through the recession. So, simply, which magazines do you deem worthy for praise and which are destined for the chop? Click through to let us know what you think…
I gave a presentation earlier this year at Colophon2009 about the general state of the magazine industry. The main point was that the discussion about digital replacing print was a distraction from the main issue. Instead of worrying about ‘The End of Print’, magazine makers needed to understand they are part of a major industry that has its ups and downs, and that their recent record of ever-upward sales figures was never going to be sustainable. Sure, the internet presents a challenge and is creating problems in specific areas. Newspapers, listings magazines and other information-based publications are natural targets for digital replacements. But technology has always led publishing in new directions, and many magazines are benefiting from the internet.
A more important factor affecting magazine publishing right now is that for the past fifteen years magazine publishers have seen their earnings through copy sales and advertising income zoom upwards. The result is newsstands packed with more magazines than ever before –there are now 20% more titles on sale in the UK than there were in 1993. Not only is the mainstream magazine market saturated, it suffers from duplication. How many celebrity magazines, woman’s weeklies, men’s monthlies do we need? And things aren’t so much better in the independent sector. How many biannual fashion glossies can we deal with?
So now, after the boom, comes the bust. The round of magazines closures we are seeing will continue as the market recalibrates itself, and I believe that, in place of quantity, quality will come to the fore.
There will less magazines, but they will be better magazines. Which is fine by me. My appreciation of magazines is based on their ability to attract, engage and intrigue, not their ability to make a mint for their publisher. This is less ‘The End of Print’, more ‘The End of Print As We Know It’.
But lets not wait for the publishing companies to decide which magazines should survive and which should be closed. Which would you save? And which would you see go?"

http://www.magspreads.net/p/interview-jeremy-leslie-of-magculture.html
An interesting interview with Jeremy Leslie regarding what drew him into magazines and inspiration for creating magazines.